Millennials are killing everything. Are you next?

Millennials are killing everything. Are you next?

Editor: Philip Ragner | Tactical Investor

Millennials are killing everything

Millennials, also called Generation Y, are generally considered the generation born from the early 1980s to the mid-1990s or early 2000s. In recent years, a slew of articles has blamed millennials for pretty much everything wrong with the United States, from societal woes to business misfortunes.

Here’s a comprehensive list of everything millennials are blamed for killing. Well, as comprehensive as we can be, given their apparently unquenchable thirst for the slaying.

Some of the Markets that are being killed

1. Golf. They’re just not into it, reported Business Insider in 2016.

2. Road cycling. The same story says millennials are into fitness classes, but not so much biking on the road.

3. Movies. The number of ticket buyers ages 18 to 24 dropped off by more than one-third between 2013 and 2016, reported the New York Post.

4. Napkins. Millennials favour paper towels, according to a February 2016 survey by marketing intelligence agency Mintel covered in The Washington Post.

5. Class. A 2014 story on Unwritten says millennials are selfish and lack manners. How rude!

6. Vacations. At least millennials like to work hard. No, wait, make that too hard, according to a 2014 Inc. story – they don’t take enough time off.

7. Bar soap. Three in five millennials are convinced that soap bars are covered in germs, reported MarketWatch in 2016.  Full Story

Are millennials Killing the beer Industry?

In late July, Goldman Sachs downgraded both Boston Beer Company and Constellation Brands based on data suggesting that younger consumers prefer wine and spirits to beer, as well as the fact that they’re drinking less alcohol than older generations more generally.

Beer penetration fell 1% from 2016 to 2017 in the US market, while both wine and spirits were unmoved, according to Nielsen ratings.

While some argue that calling a 1% drop in penetration a beer-industry homicide case is an overreaction, small shifts have a huge financial impact on beer industry giants. Beer already lost 10% of market share to wine and hard liquor from 2006 to 2016. Full Story

The millennials are killing meme just won’t die

By god, it’s a massacre! More like Kill-ennials, right? Will there be anything left of our beloved society by the time millennials grow up?!

These hyperbolic headlines, designed to appeal to olds’ fear of change, describe behaviours that are transparent and sensible to anyone born after the mid-’80s.

Wine and golf are traditionally habits of the well-to-do, but millennials are burdened with a tough job market and the decline of unions, as well as the normalization of unpaid internships and a shitload of student debt. And yet, older generations are mystified that young people just aren’t buying cars or diamonds.

And, as for “killing credit,” it shouldn’t be a huge surprise

That a generation already saddled with an unprecedented educational debt crisis is wary of taking on consumer debt at the same time. “Millennials don’t use credit cards because they have no money“: this shouldn’t be so difficult to figure out. Full Story

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