The greatest ignorance is to reject something you know nothing about .DDerek Bok Quotes
Contrarian investing is based on taking a position that is opposite to that of the masses. In general contrarian, investors get in an investment too early as their analysis is based on doing the opposite of the masses. In contrast mass psychology dictates that you wait for the emotion to hit a boiling point, euphoria or panic before a position is taken. Mass psychology involves the actual study of what the masses are doing as opposed to just determining that their current action is wrong and using that information to take a position in the opposite direction.
Investors that adopt the doctrine of mass psychology correctly look for something more…..Mass psychology takes the principle of contrarian investing and then pushes it to the next level. Students of Mass Psychology look for extreme type situations. In other words, sentiment should not just be bullish before an opposing strategy is put into play, it should be at the boiling point and only then will the student of mass psychology look for an exit and attempt to take an opposing position to that of the masses. To illustrate this point, we will use the following example.
The commodities sector has several components to it, two of them being the Gold and Silver. Throughout 2002 and early 2003, the hate and disgust for both these sectors were extremely high. Fast forward to 2004 and Gold was being mentioned everywhere; even CNBC had a little ticker that stated what the price of Gold was throughout the day. The hate or disgust for both these sectors was no longer there and even though both these sectors have a long way to go before they are fully embraced by the masses, they did not provide a psychological basis for taking an opposing position to that of the masses in 2004. Gold went on to soar to untold heights, heights that most would have deemed impossible in 2003. All along the way we continually stated that Gold would continue to trade higher and higher until 2011. Here are two of many articles that highlight this viewpoint article 1 and article 2. We also warned our subscribers to bail out of Gold very close to the top.
Even though the masses have still not fully embraced Gold, this concept does not matter in the long run. A more important criterion would be to find out what % of investors has taken positions in these sectors or not. Next one would try to find out what the Gold bugs (the most bullish individuals ever created on earth) are doing. If all the Gold bugs are bullish, then based on the contrarian rules of investing you should take a contrary to a neutral position because all the individuals in your group are now optimistic.
A very important criterion to remember also regarding precious metals is should one really care what the masses are doing that much or focus on the Gold bugs (the group) that really cares about Gold with passion. The masses in general, will not embrace Gold fully until it becomes fashionable and by then a large portion of the Bull Run will be a thing of the past. In the last Gold Bull Run, the masses did not even know what was going on, let alone take a position in this sector. So one measure would be to determine if all the people who believe in Gold have already taken positions if they have then the market has become saturated. The only way the market can continue its upward run is for momentum players to jump on the bandwagon. These players have very short time spans of concentration, and thus, they jump in and out very fast. Once they decide to bail out the corrective phase could be very painful as was the case of precious metals topped out in 2011. The housing collapse and internet bubble serve as two stark reminders of what happens once momentum has run its course.
Mass psychology is the constant analysis of the playing field to determine how the game is being played. Are the rules changing, are the players become more aggressive or docile, is the playing field soft, rocky or worse yet on extremely high and treacherous ground. One has to take measures at different levels and then compare it the pattern you have already established from past observations. In this sense, mass psychology is dynamic compared to the methodology most contrarians put into play. Contrarians do not measure their position relative to those of other contrarians; they only measure their position relative to that of the masses, and therefore, they fail to obtain a vital piece of data. This usually results in pain, misery and taking on substantial losses In, other words, they do not measure the intensity of emotion in their own camp. There is no such thing as a mass psychology camp because every investment decision is based on emotions surging to the extreme range; Euphoria of panic.
Gold bugs, instead of banking some profits, they continued to plough more money into Gold and as it pulled back they jumped in joy and added even more. Once the correction moved from the mild to the wild phase, they panicked and started to pray. Today the sentiment is almost as bearish as it was in 2003. So a great buying opportunity is at hand.
Mass psychology involves quite a bit of work while contrarian investing involves very little; other than taking a position that is opposite to the masses very little effort is needed. We are now speaking of the biggest class of contrarians (fashion contrarians). Therefore most pure contrarians were caught flat-footed when the Equity markets mounted this huge rally from Oct 2004. Their contrarian indicators suggested that taking a short or neutral position was the right thing to do.No matter what people do, only 10% of the investors can win at any given time. The moment the number surges past this level no matter what side of the fence they are on contrarian or the masses side; the markets will adjust to bring this ratio back to its norm.
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