Why is it so difficult to make people change their minds?
the investigators explain that, as previous research shows, “[p]eople are more influenced when others express judgments with high confidence than low confidence.
We found that when people disagree, their brains fail to encode the quality of the other person’s opinion, giving them less reason to change their mind.
it is the fact that our brains ignore the strength or urgency of ideas that contradict our own that may explain why so many people are likely to persist in mistaken beliefs, establishing a gap between themselves and individuals with different ideas and belief systems.
For instance,” the researchers note, “over the last decade climate scientists have expressed greater confidence that climate change is man-made. Yet, the percentage of the population that believes this notion to be true has dropped over the same period of time.
The researchers found that, when their partners agreed with their evaluation of the property value, they would be more likely to say then that they would be willing to invest more in those houses, especially if their partners had said they would invest larger sum
We found that when people disagree, their brains fail to encode the quality of the other person’s opinion, giving them less reason to change their mind.”
https://www.medicalnewstoday.com/articl ... sing-views
people continually reduce their cognitive dissonance* to align their beliefs with their actions, thereby maintaining psychological consistency and feeling less mental stress.
This phenomenon, first described by Leon Festinger in 1957, helps explain why so many people will vigorously defend, excuse, justify, and keep their sacred beliefs even when confronted with irrefutable proof they are wrong
There are several ways that people reduce their mental tension when their behavior and their available information clash. In psychology, it’s called “dissonance reduction.” Here’s an example that involves a person who is trying to lose weight and eat a healthier diet, yet is eating cookies they've learned are full of trans fats, sugar, and are high in calories. To reduce dissonance, the person can:
- Change their behavior or belief so that it’s congruent with the new information. For example,
I’ll stop eating these cookies, because they’re full of unhealthy fat and sugar and won’t help me lose weight.
Justify their behavior or belief by changing the conflicting cognition. For example, “I'm allowed to cheat on my diet every once in a while.
Justify their behavior or their belief by adding new cognitions. For instance, "I'll go to the gym more often to work off the cookies.
Ignore or deny information that conflicts with their existing beliefs. For example, “These cookies are not really that unhealthy, high in sugar or fattening
.
https://www.psychologytoday.com/us/blog ... heir-minds
the investigators explain that, as previous research shows, “[p]eople are more influenced when others express judgments with high confidence than low confidence.
We found that when people disagree, their brains fail to encode the quality of the other person’s opinion, giving them less reason to change their mind.
it is the fact that our brains ignore the strength or urgency of ideas that contradict our own that may explain why so many people are likely to persist in mistaken beliefs, establishing a gap between themselves and individuals with different ideas and belief systems.”
https://www.medicalnewstoday.com/articles/327341
people continually reduce their cognitive dissonance* to align their beliefs with their actions, thereby maintaining psychological consistency and feeling less mental stress.
This phenomenon, first described by Leon Festinger in 1957, helps explain why so many people will vigorously defend, excuse, justify, and keep their sacred beliefs even when confronted with irrefutable proof they are wrong.
cognitive dissonance is the mental discomfort experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values. “ is the mental discomfort experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values.
https://www.psychologytoday.com/us/blog ... heir-minds